Walch has always had strong international sales, of course, but we recently made a great leap forward with the announcement that IAM Books, located in South Korea, would print and distribute, in Korea, nine titles from our popular Daily Warm-Ups series. As you might expect, out of the more than four dozen Daily Warm-Ups titles, those chosen have to do with mastering the English language: Spelling & Grammar, Level I; Grammar & Usage, Level II; Analogies, Level I; Analogies, Level II; Common English Idioms, Level I; Common English Idioms, Level II; Commonly Confused Words, Level I; Critical Thinking, Level I; and Critical Thinking, Level II.
If you aren't familiar with Daily Warm-Ups, they're meant to be used as supplements in the classroom; each book has 180 short exercises that take 5-10 minutes each. Something to turn down-time into productive time.
If you aren't familiar with Daily Warm-Ups, they're meant to be used as supplements in the classroom; each book has 180 short exercises that take 5-10 minutes each. Something to turn down-time into productive time.
In any event, what makes this sale exciting for us is not only that it represents a positive foray into a significant market, but also that it validates the work we've been doing stateside. Educators have been responding to our Daily Warm-Ups with great enthusiasm for many years -- that's why there are more than four dozen titles! -- and it's great to see that these books can now play a part in educating foreign students, too. (John Spritz)
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